Knewton : Gravitating towards data-driven education

There are multiple companies that have sprung up in the past decade which have used big data to create novel products that might completely change they way we think about education itself. Knewton (probably a famous name spelled wrong) is a company in the data-driven education space that derives insights from extended interaction of students with their course material and adapts the material to the learner’s pace, strengths and  weaknesses. The platform provides features like tracking day-to-day activity of a student to determine their “most efficient” study time and what materials suit them and then dynamically generating varied learning plans tailored to a student’s specific needs. What is more exciting about this company is that it was started in 2008 and has now grown to involve textbook publishers, universities and software companies.
Knewton’s CEO Jose Ferreira, provides an approximate classification of data gathering categories that the platform uses.


  • Identity data - mainly used to identify user and provide access based on policies
  • User interaction data - involves metrics like click rate, page views and bounce rates
  • Inferred content data - to determine quality of study material
  • System-wide data - attendance records, grades at the end of course, history
  • Inferred student data - performance analysis of student based on holistic factors (distraction, forgetfulness, study material quality/type )
Student life might just get better years later. 

Cheers to their idea! 

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